Cookie Policy

Last Updated: September 1, 2025 

Welcome to chelseateauk.com (our Website). We use cookies, pixels, local storage, plug-ins, tags and similar technologies to ensure our Website functions properly, improve your online experience, collect data to allow us and our partners to analyse website traffic, present you with marketing and personalised ads and measure the success of our marketing and ads. 

What Are Cookies? 

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies help us understand how visitors interact with our website by providing information about the areas visited, the time spent on the website, and any issues encountered. 

How We Use Cookies 

We use cookies to: 

  • Ensure our website functions properly and securely 

  • Remember your preferences, basket contents, and localisation settings 

  • Analyse website traffic and user behaviour patterns 

  • Provide personalised content and targeted advertisements 

  • Track marketing campaign effectiveness 

  • Process transactions securely through our Shopify platform 

  • Improve your overall browsing and shopping experience 

Types of Cookies We Use 

Based on our analysis of Chelsea Tea UK's website, we have identified the following active cookies: 

Functional Cookies 

These cookies are essential for the website to function properly and enhance user experience. 

Cookie Name 

Platform 

Description 

Retention 

Information Source 

localization 

Shopify 

Used in connection with checkout and buyer localisation 

2 weeks 

Shopify.com 

cart_currency 

Shopify 

Set after checkout completion to ensure new baskets use the same currency as the last checkout 

14 days 

Shopify.com 

keep_alive 

Shopify 

Used in connection with buyer localisation and international domain redirection 

14 weeks 

Shopify.com 


Analytics Cookies 

These cookies collect information about how visitors use our website to help us improve performance and user experience. 

Cookie Name 

Platform 

Description 

Retention 

Information Source 

_shopify_y 

Shopify 

Shopify analytics for tracking user interactions and website performance 

2 years 

Shopify.com 

_shopify_s 

Shopify 

Shopify analytics used to identify browser sessions and shop combinations 

2 years 

Shopify.com 

_shopify_essential 

Marfeel 

Stores temporary session information for essential website functionality 

Session 

Marfeel 

_ga 

Google Analytics 

Unique identifier used to distinguish users and track website usage 

2 years 

Google 

_ga_W4WMVJWF9D 

Google Analytics 

Google Analytics identifier for specific measurement streams 

2 years 

Google 

_ga_ZSKVKJP5K2 

Google Analytics 

Google Analytics identifier for specific measurement streams 

2 years 

Google 

_ga_DB2KFVHS55 

Google Analytics 

Google Analytics identifier for specific measurement streams 

2 years 

Google 


Marketing Cookies 

These cookies track your browsing habits to deliver personalised advertisements and measure marketing campaign effectiveness. 

Cookie Name 

Platform 

Description 

Retention 

Information Source 

_tracking_consent 

Shopify 

Stores user preferences for tracking and privacy choices 

2 years 

Shopify.com 

_orig_referrer 

Shopify 

Tracks landing pages and referral sources for marketing attribution 

2 years 

Shopify.com 

_landing_page 

Shopify 

Captures visitor landing pages for marketing and analytics purposes 

2 years 

Shopify.com 

_gcl_au 

Google 

Used by Google AdSense for experimenting with advertisement efficiency across websites 

3 months 

Google 

_fbp 

Facebook 

Used by Facebook to deliver targeted advertisements and real-time bidding from third-party advertisers 

4 months 

Facebook 

 

Third-Party Services and Cookie Providers 

Our website works with the following third-party services that may set cookies: 

E-commerce and Core Functionality 

  • Shopify: Our primary e-commerce platform that handles checkout, basket management, and core shop functionality 

  • Marfeel: Provides enhanced website performance and user experience optimisation 

Analytics and Performance 

  • Google Analytics: Comprehensive website analytics and user behaviour tracking 

  • Google Tag Manager: Manages and deploys marketing and analytics tags 

Advertising and Marketing 

  • Google Ads: Targeted advertising and conversion tracking through Google's advertising network 

  • Facebook/Meta Pixel: Social media advertising, conversion tracking, and custom audience creation for targeted marketing campaigns 

Cookies Set Without Explicit Consent 

Please note that some cookies are automatically set when you visit our website, as they are necessary for basic functionality or are set by third-party services before you can provide consent: 

  • Analytics cookies: _shopify_y, _shopify_essential, _shopify_s, _ga, _ga_W4WMVJWF9D, _ga_ZSKVKJP5K2, _ga_DB2KFVHS55 

  • Marketing cookies: _tracking_consent, _orig_referrer, _landing_page, _gcl_au, _fbp 

Managing Your Cookie Preferences 

Browser Settings 

You can control cookies through your web browser settings: 

  • Chrome: Settings > Privacy and Security > Cookies and other site data 

  • Firefox: Options > Privacy & Security > Cookies and Site Data 

  • Safari: Preferences > Privacy > Cookies and website data 

  • Edge: Settings > Cookies and site permissions > Cookies and site data 

Third-Party Opt-Out Options 

Cookie Consent Management 

When you visit our website, you may see a cookie consent banner. You can manage your cookie preferences through this interface, and you can typically find cookie settings in our website footer. 

Impact of Disabling Cookies 

Disabling certain cookies may affect your website experience: 

  • Functional cookies: Essential features such as checkout, basket persistence, and currency settings may not work properly 

  • Analytics cookies: We will not be able to improve website performance based on user behaviour data 

  • Marketing cookies: You may see less relevant advertisements, and we will not be able to measure marketing campaign effectiveness 

Cookie Retention Periods 

Our cookies have varying retention periods: 

  • Session cookies: Deleted when you close your browser 

  • Short-term cookies: 2 weeks to 3 months 

  • Long-term cookies: Up to 2 years for analytics and preference storage 

Data Protection and Privacy 

This Cookie Policy is part of our comprehensive Privacy Policy. We are committed to protecting your privacy and complying with applicable data protection regulations, including UK GDPR and the Privacy and Electronic Communications Regulations (PECR). 

For detailed information about how we collect, use, and protect your personal data, please review our Privacy Policy. 

Updates to This Cookie Policy 

We may update this Cookie Policy periodically to reflect changes in our cookie usage, new third-party services, or legal requirements. The 'Last Updated' date at the top of this policy indicates when the most recent changes were made. 

Contact Information 

If you have questions about our cookie usage or this Cookie Policy, please contact us: 

Chelsea Tea Company Limited 

  • Email: sales@chelseateauk.com 

For specific privacy and data protection enquiries, please contact our Data Protection Officer at chelseateacompanylondon@gmail.com . 

 

This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service, which provide comprehensive information about our data handling practices and your rights as a website visitor.